In 2025, learning how to get verified on Instagram is more than just earning a shiny blue checkmark. It’s about establishing credibility, authority, and trust in a digital world flooded with content. Whether you’re a public figure, a business owner, or an aspiring influencer, this comprehensive guide will walk you through how to get verified on Instagram, what it truly means, and how to increase your chances of success.
What Is Instagram Verification And What Does It Mean In 2025?
Instagram verification is the platform’s way of confirming that an account truly represents the public figure, celebrity, or brand it claims to be. Think of it as Instagram’s version of a passport — a form of identity that gives you credibility at every checkpoint.
What Does The Blue Checkmark Stand For?
In today’s crowded online environment, the blue checkmark is not just a symbol; it’s a statement. It says: “This person is real, known, and worth listening to.” It separates authentic voices from impostors and fan accounts.
Meta Verified Vs Classic Verification: Key Differences
As of 2025, there are two ways to get verified:
- Classic Verification: Free, reputation-based, and handled by Instagram.
- Meta Verified: Paid subscription offering the blue checkmark along with additional perks like impersonation protection, direct support, and increased reach.
These two pathways serve different needs but lead to similar results in terms of profile trust.
Who Is Eligible To Get Verified On Instagram?
To qualify for Instagram verification, your account must meet Meta’s basic requirements:
- Authentic: Must represent a real person, business, or entity.
- Unique: Only one account per person or brand (with some exceptions).
- Complete: Must be public, with a profile picture, bio, and at least one post.
- Notable: The person or brand must be well-known or highly searched for.
Tip from branding expert Dr. Laleh Kermani: “Verification is not about popularity. It’s about recognizability in your niche. Media presence, articles, and PR matter far more than follower count.”
Why Should You Get Verified On Instagram?
Getting verified comes with real advantages:
- Increased Trust: Users are more likely to follow and engage with verified accounts.
- Higher Visibility: Verified accounts are prioritized in search results.
- Protection: Helps prevent impersonation.
- Brand Credibility: Especially useful for partnerships and collaborations.
Think of it like being invited backstage at a concert — the experience and access are just different.
How To Get Verified On Instagram In 2025 (Two Easy Methods)
Method 1: Apply For The Traditional Blue Check
This method is still alive and well for public figures, journalists, brands, and other notable personalities.
Step 1: Go To Profile Settings
Navigate to your profile, tap the three lines in the top right, and select Settings and Privacy.
Step 2: Tap “Request Verification”
Find the “Account” section and click Request Verification.
Step 3: Fill Out The Form
You’ll need:
- Your full name
- A valid government-issued ID or official business document
- Your category (e.g., news/media, sports, business)
- Links to articles or content proving your notability
Step 4: Submit & Wait For Instagram’s Decision
Instagram typically responds within a few days to a week. You’ll get a notification either way.
Method 2: Subscribe To Meta Verified
This is a newer, fast-track option available in 2025.
Step 1: Go To Meta Verified On Your Mobile App
You can access Meta Verified via your account settings or the Meta Verified website.
Step 2: Choose A Profile To Verify
If you manage multiple accounts, select the one you want to verify.
Step 3: Pay Your First Meta Verified Subscription Fee
As of 2025, fees start around $14.99/month. Pricing may vary by region.
Step 4: Verify Your Account
You’ll still need to submit a government ID. Once approved, you’ll see the blue checkmark appear on your profile.
What To Do If Your Verification Request Is Denied
If your request is rejected, don’t lose heart. Most applications fail on the first try due to:
- Insufficient media coverage
- Incomplete profile
- Lack of clarity in submitted information
You can apply again after 30 days. Use this time to strengthen your online presence.
5 Tips To Improve Your Chances Of Instagram Verification
1. Be Authentic And Follow The Rules
Avoid any suspicious activity. Stick to community guidelines and terms of use.
2. Don’t Get Fake Followers Or Badges
Instagram can detect manipulation. Bought followers reduce trust instead of building it.
3. Optimize Your Profile With Real Credentials
Use your real name or brand name. Fill out the bio completely. Add a high-quality profile photo.
4. Post Consistently And Engage Actively
Stay present. Algorithm favors active accounts that regularly post and engage.
5. Get Media Coverage Or External Credibility
Appear in news articles, guest podcasts, interviews, and blogs.
“Media is the new resume,” says digital strategist James Farwell. *”Instagram is looking at your relevance beyond the app.”
Meta Verified Business Tiers Explained
In 2025, Meta offers business-focused verification tiers designed for brands:
Business Standard
- Includes a blue check
- Basic impersonation monitoring
Business Plus
- Enhanced support and analytics access
Business Premium
- Priority placement in Explore and Reels
- Early feature access
Business Max
- Full team support
- Advanced audience insights
- Enterprise-level impersonation defense
Real-world example: For a beauty brand, having Business Plus might mean more visibility on influencer searches and campaign tools, whereas Business Max is ideal for global e-commerce teams.
Frequently Asked Questions About Instagram Verification
How Many Followers Do I Need To Get Verified?
There is no minimum number. Media coverage and brand notability are far more important.
Can A Normal User Get Verified On Instagram?
Yes, especially with Meta Verified. You don’t need to be famous, but you do need to prove your identity.
How Long Does Verification Take?
Anywhere from a few days to a week for most applicants. Meta Verified users often get faster approvals.
Can I Pay To Get Verified On Instagram?
Yes, through the Meta Verified program. But paying doesn’t guarantee long-term status if you break guidelines.
Why Can’t I Find The Meta Verified Option?
It may not be available in your region yet or may only be shown on mobile devices. Keep your app updated and check regularly.
Final Thoughts
Getting verified on Instagram in 2025 is like earning a professional license in the digital world. It signals that you take your presence seriously and that others should too. Whether you go the traditional route or use Meta Verified, remember that real credibility can’t be faked.
Stay consistent, build trust, and don’t chase the badge for status—chase it for purpose.
Because in a sea of voices, the ones with clarity, trust, and truth will always stand out.
